As Digital Marketing Strategist at Bonafide, I specialized in inbound marketing strategies to help B2B and B2C clients with lead generation and customer acquisition. Below are examples of eBooks I produced for two clients: Sims Luxury Builders and Whirlwind Steel.

I began by drafting detailed content outlines, which I then refined in collaboration with each client to ensure alignment with their messaging and goals. After finalizing the content with a copywriter, I collaborated with a designer to produce visually engaging eBooks that resonated with the target audience.

Once the eBooks were complete, I used HubSpot to build landing pages and integrate pop-up forms on the clients’ websites. The pop-up forms provided an easy way for visitors to download the content and allowed us to capture their information and nurture them with automated email workflows.